Sales & Marketing

Picking Your Villain: The Hidden Rule of Startup GTM Marketing

Every startup marketing message, no matter how dressed up, collapses into a primitive message: "Stop doing X, start doing Y"

Dec 9 • Emo

Why LinkedIn Isn’t Enough To Get Your First Customers

Everyone thinks LinkedIn is the only place to launch a startup and find customers.

Sep 18 • Emo

Stop Buying ‘AI Prospecting Tools.’ Here’s What Actually Works.

Prospecting tools don’t have secret data.

Aug 24 • Emo

How I Closed My First 10 Customers For $8.4k Using Cold Email.

Cold emailing isn’t dead.

Aug 20 • Emo

Today Rivin.ai Works With Billion Dollar Companies. This Is How We Got Our First 10 Customers.

I constantly see founders whine “how do I get my first customers?”.

Jul 16 • Emo

How I Structure Reddit Posts To Market My Startups And Get Millions Of Views

I used to think going viral was hard.

Jul 11 • Emo

How I Raised Money From One Of The Most Famous Angel Investors of All Time

Fundraising is rigged— here's how I beat it

Jul 3 • Emo

Email Outreach Technical Infrastructure

How to build your sales outreach email infra for $23.35/mo

Sep 4, 2024 • Emo and Mitchell Zvagelskiy

How To Raise Money

And Not Get Distracted

Oct 10, 2023 • Emo

How To Scale A Startup — User Acquisition Guide.

PMF, Finding Distribution, & Scaling.

Jun 7, 2023 • Emo and Mitchell Zvagelskiy

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