How To Raise Money

And Not Get Distracted

Congratulations!

You’ve built your product, and might even have your first customers.

You are off to the races!

But, now how do you raise money and scale?

Founders have this rosy image of being charismatic smooth talkers who can sell anyone anything.

We idealize founders attending expensive parties, talking with investors, and raising millions of dollars.

Contrary to popular belief, this is not what being a founder is about.

You shouldn’t try to “game the system” or “master your investor pitch”.

Grand parties and outlandish spending— are distractions.

As a founder, you should be doing one thing and one thing only— providing world-class value to your customers.

Every hour you spend researching investors, meeting with investors, and attending events in the name of “networking”…

Is valuable time you could spend providing value to your customers.

But, why are founders obsessed with “networking” and building “pitch decks”?

Because: It is easier than building a business that provides real value to the world.

The best way to raise money is to have a good business— it’s not complicated.

But it is hard.