How I Structure Reddit Posts To Market My Startups And Get Millions Of Views
I used to think going viral was hard.
Two weeks ago, I had zero views, zero followers, and zero clue how Reddit worked.
But here’s the truth: going viral isn’t hard— if you understand how the game works.
There’s a repeatable formula anyone can learn. With enough effort, it can generate millions of views— and real revenue.
You might be telling yourself you’re not a good writer, marketer, or salesperson.
But there’s no such thing as “I can’t learn”— only “I haven’t tried yet.”
Just one week ago, almost no one had heard of my startup, Rivin.ai.
Today, after writing just three Reddit posts, I’ve generated:
1,000,000+ views
Thousands of upvotes and comments
Tens of thousands of dollars in revenue pipeline
Every post has been a hit.
This is the exact playbook I used to go from zero to 1M+ views in about one week— and launch a product now used by billion-dollar Walmart e-commerce brands.
🛠️ Writing Is Like Engineering
It’s creative—but it follows a structure.
To write something that goes viral, you need to balance:
Interest
Relatability
Controversy
Real value
And yes— it’s hard.
But every one of my top posts follows this structure…
🧠 The Viral Post Framework
Title — Flex what you accomplished in 10–20 words. Establish authority.
Hook — Say an uncomfortable truth in 8 words or less. A slight jab to spark curiosity.
Sympathy — Make readers see themselves in you. Be the underdog.
Attack — Divide your audience into doers and talkers. (This is critical.)
How-To — Break down your process step-by-step. Go deep. Show your work.
Controversy — Within your “How To” steps you need to include the controversial secret or “hack” that most people don’t know— that led you to your success. This is the #1 most important part of your post and needs to spark comments and engagement.
Conclusion — Tie it all together. Reaffirm the outcome. Remind readers they can do it too.
To get customers, you need to reference or link to your startup somewhere in the framework above in a respectable way that is vital to the post.
💥 My Most Successful Post:
“I Launched 39 Startups Until One Made Me Millions. This Is What I Wish I Knew.”
This single post generated 500k+ views and created a massive wave of inbound interest for Rivin.ai.
It followed the framework exactly— and the results speak for themselves.
📊 Other Viral Post Styles
The “How I Did It” post is just one approach. Other high-performing formats include:
“How I Did It” posts – Stories + lessons = trust
Shitposts – Clever or absurd takes that insiders get
Question posts – Invite reflection or debate
“Help Me” posts – Vulnerable rants that attract empathy
Absurdity posts – So extreme/emotional they’re impossible to ignore
These five buckets account for 95%+ of viral content on Reddit, X, and LinkedIn.
🧱 Why Founders Should Stick to “How I Did It”
If you’re building a company and want to be taken seriously—this is the structure you should master.
Yes, shitposts and absurdity can go viral (see: JoinWarp.com).
In fact, they often go more viral than “How I Did It” posts.
But they often lead to low-trust, low-retention growth.
If you want real users, customers, and partnerships, “How I Did It” is your best bet.
🚀 What Happens After You Go Viral?
Once your post takes off, the comments will flood in. You’ll see four types of replies:
Positive responses
Talkers/Haters (people who’ve done nothing)
People who disagree without proof
People who disagree with results (i.e., successful critics)
How to respond:
Positive responses → Answer questions. Ask what they want next.
Talkers/Haters → Ask what they’ve actually built (with a smile).
Disagreeing without proof → Ask what they have done that worked.
Disagreeing with results → Respect it. Acknowledge that multiple paths can work.
The goal is to keep comments flowing.
More comments = more reach = more awareness = more revenue.
🎯 Final Thoughts
Going viral isn’t luck. It’s a skill.
If you learn how to structure your posts, engage with your audience, and speak directly to your market— you’ll drive attention, traffic, and growth.
You don’t need to be a writer.
You just need a system.
And now, you have one— a system that can get you hundreds of thousands of views and real revenue.
Great post, keep it up EMO!