Slash To Zero
Understand the game to reject the game
Are you a founder?
You should move to San Francisco and do what everyone else does.
Spend $4,000/month and hang out in the “tech” culture.
There are two types of people in this world, those that optimize— and those that create.
One group of people masters the proven— while the other invents the new.
The drawback of following the proven is it’s a competition of who can work hardest.
If you’re writing cold emails in sales, you can only innovate so much.
It quickly becomes a game of how many emails you can send.
On the contrary…
The drawback of being a creator is it’s incredibly hard to invent something new.
95%+ of ideas you try will not work.
But you should do what everyone else does— you should play the game.
The best way to figure out what’s broken about ordinary people is to masquerade as one.
Do reconnaissance and become like everyone else.
Understand the game— then reject it.
If you’re in sales, get good at cold calls and cold emails— then invent your own strategy.
If you’re in marketing, get good at Meta and Google ads— then invent your own strategy.
If you’re in engineering, get good at standard Javascript— then invent your own strategy.
If you’re a founder, move to San Francisco— then leave.
Understanding how most people play the game is crucial to building your own strategy.
You never want to play games where the hardest worker wins.
Become a spy and understand what’s broken about the game…
Then reject the game— and slash to zero.
What does it mean to slash to zero?
It means to reject everything you know.
Forget who you thought you were— and then reinvent yourself from zero.
Sell everything and move somewhere different.
Join a silent monastery for 6 months.
Travel to Russia, China, Iran, Afghanistan, or Cuba illegally.
The first act of being a creator is to create yourself.
Many of your hypotheses fail due to them being unoriginal.
Many of your hypotheses also fail due to them not having enough time to play out.
When you’re spending $4,000+ per month and are surrounded by groupthink…
It’s hard to create unique hypotheses and stick to them.
Slash your possessions to zero.
Slash your spending to zero.
Slash your friends to zero.
Slash your self to zero.
Then rebuild.