Living Offline
How to live in a world of likes and build products people love
Whether is TikTok, Twitter, or LinkedIn…
Today, everyone wants a following.
Don’t you want one?
No— you don’t.
Have you ever met an “influencer”?
They are ever-obsessed with searching for likes and follows…
They are miserable.
We conflate likes and follows with value and truth.
What it really is— is popularity.
People whose time is valuable aren’t tweeting or posting on LinkedIn…
trying to get random people’s attention.
People whose time is valuable aren’t scrolling others’ content either.
They are too busy living life….
Do you want to post and scroll TikTok or LinkedIn?
Or spend that time reading at cafes, exercising, and laughing with friends?
When you think about it— the answer is obvious.
Stop giving away your valuable time to people you will never meet.
So why should you post at all?
Post to generate conversation with those you care about and question your beliefs.
Everyone is obsessed with building an audience a mile wide and an inch thick.
Don’t post to gain a following and don’t live for other people you will never meet.
Everything you do should be for the twenty friends you love most….
No one else matters.
Want to build a startup?
Figure out what your friends really need and build it— just for them.
Ask them for feedback and improve what you built.
Until it’s loved so much that they tell all their friends.
It’s not complicated— but it is hard.